20 Years of Trust.
Empowering India's Wellness
🇮🇳 Happy 79th Independence Day! 🇮🇳

We specialize in developing, manufacturing, and marketing a wide range of Ayurvedic and consumer wellness products — including ANSU Bajradanta Toothpowder, toothpaste, chyawanprash, liver tonic, and coughprash etc. Our focus on natural, effective ingredients and traditional formulations sets us apart in a crowded marketplace.
With a strong offline presence across Uttar Pradesh, Bihar, and growing footprints beyond, we have made wellness accessible in the remotest parts of India. Our robust distribution network empowers rural and semi-urban populations with trustworthy and affordable solutions.
While we continue to expand across digital platforms like Ansushop.in, our vision remains grounded — to promote holistic health and empower every household with quality FMCG products rooted in Ayurveda, science, and customer satisfaction.

Vision

Mission
Purpose
We aim at providing high-quality Ayurvedic FMCG products at affordable prices to help people lead healthier lives.
Value
We believe in innovation and maintaining superior product quality as our top priority.
Business
We strive to deliver the best quality Ayurvedic FMCG products to all sections of society.
Reach
Our pan-India presence ensures our products are available in even the remotest areas.
Customer
Our customer-centric approach ensures timely delivery of Product at affordable prices to those who need them most.

Our Philosophy
Quality
We endeavour to achieve the best quality standards in the FMCG industry in India.
Affordability
We deliver affordable FMCG Products that meets various indian household needs.
Accessibility
More than 50% of India’s population resides in villages, where access to essential products remains limited. Our aim is to make quality wellness affordable and accessible to all. .
Our Journey
2002 – Foundation
Started as Abhishek Gramodyog with a vision to bring Ayurvedic oral care to rural households.
Our first product, a herbal tooth powder, gained rapid acceptance across villages and local shops.
2008 – Brand Launch
Rebranded as ANSU Bajradanta Toothpowder, focusing on quality and rural branding.
We launched extensive BTL campaigns and expanded our market in UP and Bihar via stockists and dealers.
2016–17 – Brand Evolution & Legal Fortification
Expanded Product Portfolio, Secured Trademark & Copyright Compliance.
Expanded our production capacity and started working with third-party manufacturers and distributors.
2018–19 – Online Launch
Launched Ansushop.in, our official e-commerce platform for direct-to-customer reach.
This milestone marked our digital transformation to reach customers pan-India through online marketing and sales.
2023–25 – Expansion & Subsidiary Formation
Nationwide marketing campaigns launched; AUPL (subsidiary) incorporated in Oct 2023.
With the new leadership team, we’re scaling our FMCG footprint with a hybrid offline and online distribution model.
Explore Our Products
ANSU Bajradanta Toothpowder
Powerful Ayurvedic blend that solves toothache, bad breath, gum issues, and stains — all in one.
ANSU Herbal Toothpaste
Fluoride-free daily toothpaste enriched with natural herbs for fresh breath and strong gums.
ANSU Liver Tonic
Supports healthy liver function, detoxifies, and improves digestion naturally.
ANSU Chyawanprash
Immunity-boosting traditional formula with Amla, Ashwagandha, and 40+ natural herbs.
Come and Join Us
Join a workplace where your ideas matter. At ANSU, we cultivate innovation, celebrate teamwork, and build careers with purpose.
Explore Careers