20 Years of Trust.
Empowering India's Wellness

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Introducing ANSU Pvt. Ltd.
About Us
Since our humble beginnings in 2002 as Abhishek Gramodyog, we have transformed into a trusted name in India’s FMCG sector. ANSU Udyog Pvt. Ltd. has built its legacy on the foundation of Ayurvedic wellness, affordable solutions, and rural accessibility — proudly serving India with care, quality and integrity.

We specialize in developing, manufacturing, and marketing a wide range of Ayurvedic and consumer wellness products — including ANSU Bajradanta Toothpowder, toothpaste, chyawanprash, liver tonic, and coughprash etc. Our focus on natural, effective ingredients and traditional formulations sets us apart in a crowded marketplace.

With a strong offline presence across Uttar Pradesh, Bihar, and growing footprints beyond, we have made wellness accessible in the remotest parts of India. Our robust distribution network empowers rural and semi-urban populations with trustworthy and affordable solutions.

While we continue to expand across digital platforms like Ansushop.in, our vision remains grounded — to promote holistic health and empower every household with quality FMCG products rooted in Ayurveda, science, and customer satisfaction.

Vision & Mission
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Vision

"To be a trusted leader in the FMCG industry by pioneering high-quality Ayurvedic and wellness products, driving sustainable growth, and consistently delivering value to our customers, partners, and stakeholders through innovation, integrity, and operational excellence."

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Mission

To provide cost-effective, innovation-based, superior quality Ayurvedic FMCG products that improve the lives of people and patients.

Purpose

We aim at providing high-quality Ayurvedic FMCG products at affordable prices to help people lead healthier lives.

Value

We believe in innovation and maintaining superior product quality as our top priority.

Business

We strive to deliver the best quality Ayurvedic FMCG products to all sections of society.

Reach

Our pan-India presence ensures our products are available in even the remotest areas.

Customer

Our customer-centric approach ensures timely delivery of Product at affordable prices to those who need them most.

Our Philosophy
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Our Philosophy

Quality

We endeavour to achieve the best quality standards in the FMCG industry in India.

Affordability

We deliver affordable FMCG Products that meets various indian household needs.

Accessibility

More than 50% of India’s population resides in villages, where access to essential products remains limited. Our aim is to make quality wellness affordable and accessible to all. .

ANSU Journey Timeline

Our Journey

2002 – Foundation

Started as Abhishek Gramodyog with a vision to bring Ayurvedic oral care to rural households.

Our first product, a herbal tooth powder, gained rapid acceptance across villages and local shops.

2008 – Brand Launch

Rebranded as ANSU Bajradanta Toothpowder, focusing on quality and rural branding.

We launched extensive BTL campaigns and expanded our market in UP and Bihar via stockists and dealers.

2016–17 – Brand Evolution & Legal Fortification

Expanded Product Portfolio, Secured Trademark & Copyright Compliance.

Expanded our production capacity and started working with third-party manufacturers and distributors.

2018–19 – Online Launch

Launched Ansushop.in, our official e-commerce platform for direct-to-customer reach.

This milestone marked our digital transformation to reach customers pan-India through online marketing and sales.

2023–25 – Expansion & Subsidiary Formation

Nationwide marketing campaigns launched; AUPL (subsidiary) incorporated in Oct 2023.

With the new leadership team, we’re scaling our FMCG footprint with a hybrid offline and online distribution model.

Join Us

Come and Join Us

Join a workplace where your ideas matter. At ANSU, we cultivate innovation, celebrate teamwork, and build careers with purpose.

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